2026 Holiday Marketing

The Twelve Weeks of Christmas

A 12-Week Amazon Live Holiday Programming Sponsorship

One livestream is a placement. Twelve weekly livestreams create a presence.

700+
Amazon livestreams
8.8M+
Accumulated views
5 years
On Amazon Live

Give your brand consistent product education and seasonal visibility across 12 dedicated Amazon Live broadcasts from October through Christmas.

The Base Sponsorship

What the Base Program Includes

  • Twelve Amazon Live broadcasts
  • One dedicated 60-minute livestream each week
  • Up to 10 featured products per livestream
  • A customized 12-episode holiday editorial plan
  • Product demonstrations and shopper-focused education
  • Brand-approved talking points and product claims
  • Live audience interaction and questions
  • Programming hosted through Kimberly Millionaire's Amazon storefront
  • Campaign reporting based on metrics available through Amazon
  • A final recap covering broadcasts completed, products featured, available views and audience activity

Extended airtime and additional products are available when a brand requires a larger programming format.

Programming Built Around the Brand

This Is Not the Same Livestream Repeated 12 Times

Each episode will address a different seasonal need, product use case or holiday shopping occasion. The final schedule will be developed around the brand's Amazon catalog, promotional calendar and holiday campaign priorities.

01Early holiday preparation
02Seasonal routines and solutions
03Hosting and entertaining
04Gift recommendations
05Black Friday and Cyber Monday
06Product comparisons and demonstrations
07Last-minute holiday needs
08Christmas-week essentials
09Post-holiday cleanup and organization
10New Year preparation

Why Consistent Coverage Matters

A Recurring Series Builds Sustained Presence

A single livestream introduces a product. A recurring series gives the host time to demonstrate different products, answer new questions and connect the brand to multiple holiday moments.

The objective is to create sustained product education and seasonal brand presence on Amazon. Sales results are not guaranteed, and the sponsorship is not sold as performance marketing.

Why Kimberly Millionaire

An Amazon A-List Influencer and Experienced Shopping-Show Host

  • Five years of Amazon Live experience
  • More than 700 completed Amazon livestreams
  • More than 8.8 million accumulated views
  • Extensive long-form product demonstration experience
  • A core audience of U.S. women ages 30 to 50
  • Experience across home, kitchen, beauty, technology, lifestyle and seasonal programming

Kimberly specializes in translating product information into organized, conversational and useful live shopping presentations.

Optional Sponsorship Enhancements

Expand the Program to Match Your Brand's Needs

Depending on the brand's needs, the program may be expanded to include additional deliverables. All expanded deliverables are defined in the brand-specific proposal.

  • Additional products
  • Extended livestream duration
  • Multiple product categories
  • Category exclusivity
  • Additional holiday or promotional broadcasts
  • Brand-specific reporting requirements
  • Appropriate paid travel

Scope and Boundaries

A Livestream-Hosting Partnership

The Twelve Weeks of Christmas is a livestream-hosting partnership. The base program does not include the following deliverables.

Not included

  • Raw footage
  • Editable clips
  • Standalone UGC videos
  • Paid advertising rights
  • Off-platform content
  • Guaranteed sales, conversions or return on investment

Any additional rights or deliverables must be negotiated separately.

Brand Responsibilities

What Participating Brands Provide

To keep the weekly schedule on track, participating brands provide the following by the agreed production deadline for each broadcast.

  • Products for each scheduled broadcast
  • Brand-approved claims and talking points
  • Priority promotions, pricing and deal timing
  • Campaign information, assets and product details

Reserve a Holiday Programming Category

Participation Is Limited

A limited number of noncompeting brand sponsorships will be accepted for the October–December 2026 schedule. Categories are reserved only after the agreement is signed and the initial payment is received.

Request a brand-specific proposal to review recommended episode themes, product capacity, scheduling and sponsorship options.

Kimberly Millionaire — Amazon A-List Influencer and Livestream Host
amazon.com/shop/KimberlyMillionaire · hello@themillionheirgroup.com

The Twelve Weeks of Christmas is a livestream-hosting partnership, not performance marketing. Sales results are not guaranteed.