Plan the clips before you go live
Decide in advance which five moments you want to own: the unboxing, the hardest use case, the size comparison, the objection answer, and the summary recommendation. Structuring the broadcast around those moments makes editing trivial afterward.
Map clips to placements
Short demonstrations go to short-form feeds. The size comparison belongs in the listing image stack. The objection answer belongs in retargeting. The summary recommendation works as a landing page hero.
Keep the raw recording
Archive full recordings with time-stamped notes. Six months later, when a new objection emerges in reviews, the footage that answers it usually already exists.