Two weeks before: product and claims
Deliver full retail units — packaging, accessories, manuals — to the host with enough time for genuine use. Provide the approved claim list, certifications, and anything that must not be said on air.
One week before: offer and inventory
Lock the promotional price, coupon mechanics, and quantity available. A broadcast that sells through in fifteen minutes wastes the remaining audience; one with no offer at all struggles to create urgency.
Broadcast day: environment and fallback
Confirm lighting, connection stability, backup units for demonstrations that consume the product, and a named contact reachable during the stream for pricing or stock issues.
After: capture the value
Pull clips, log the questions asked, and update the listing copy the same week while the data is fresh. The broadcast is the input; the listing improvements are where much of the return is realized.